404 Errors: Report, monetize and analyse : 404 Error page, track and analyse your errors
Monetize Lost Visitors: Make Money With Your Error Pages

When you visit a site, & you have typed in the wrong folder of a domain, on most occasions 404 pages will show up. If that net site haven’t personalized it yet, the browser will automatically generate a 404 page like above.

Why do browsers still call this as a 404 page?! Only geeks know what 404 page!

Lots of sites are speaking about how to monetize your traffic, they mumble about advertisement placement, blah blah blah, but I’m sure some forgot about the error pages! On my everyday surfing activity, I always land to one or two 404 page everyday, that sadly has nothing in it.

Although it’s handy to see some warnings like these, it doesn’t make you any funds at all! All you have is a lost/unknown visitor that most likely won’t come back.

Here’s a useful plugin that notifies you through e mail whenever a person visits a 404 page. Try it for yourself & you’ll see the potential, on the other hand you can check your awstats in your cpanel & check how lots of people came by on your 404 page.

How Do You Set It Up?

If you’re on WordPress, professionally designed themes include a 404.php file. Just log-in in your admin panel, add some custom text in the 404 page template and you’re done.

If the theme you are currently on doesn’t have a 404.php file. You can create one and upload it where your current theme is located.

Add these common codes and save it as 404.php:

<?php header(“HTTP/1.1 404 Not Found”); ?>
<?php get_header(); ?>

<div class=”post”>
Custom text goes here

<?php get_sidebar(); ?>
<?php get_footer(); ?>

For some websites, you can add this one liner code to your .htaccess file:

ErrorDocument 404 http://www.example.com/404.html

If you like you can also add 401 (which will show up if a person visits an authorized page) and 403 (if a person visits a forbidden page) Just change the domain to where you want the visitor to be redirected if they have typed the wrong extension.

Monetization Ideas

After you have set up the error page, let’s now edit the files where your visitor will go. Here are some ideas to start off:

Affiliate Links

The easiest perhaps is this, just add the banners, links, etc… of the product you’re promoting and you’re all done.

Special Offer

If you have a product that you are promoting right now, you can sell it to them in a much lower price andmake them think that it’s a big steal. You can also sell PLR (Private Label Prodcuts) products in alternative if you haven’t created your own product yet.

More References.

Optimizing Error Pages: Creating Opportunities Out Of Mistakes



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